- Order food directly at discounted prices
Your target audience spends a lot of time on Facebook and Instagram. But you prefer to handle orders through WhatsApp.
Order-food-directly-on-Instagram-Click-to-WhatsApp-ads 30 seconds WhatsApp status video download hd
Run an ad that prompts people to connect on WhatsApp and offers a discount if they order directly. Send a menu or let people browse your product catalog. Take their order, share a payment link and keep them up to date on delivery times.
- Provide one-on-one clothing advice
How would you like to give your potential customers personal styling advice in the personal atmosphere of a WhatsApp conversation?
Offer-personalized-styling-advice-Click-to-WhatsApp-ads
Run an ad that clicks into WhatsApp, and take the conversation from there. You can send people recommended products from your catalog to turn these conversations into loyal customers.
- Chat on WhatsApp in return for a discount coupon
This one is easy. Just ask people to have a chat with you and send them a discount coupon in WhatsApp.
Chat-on-WhatsApp-for-a-discount-Click-to-WhatsApp-ads
Any questions about how to use the coupon can be answered directly in chat. This has many use cases, of course, but here’s an example of a museum wanting to attract more visitors.
- Tell us your address and we’ll deliver 2 burgers for €15
Start a chat conversation on WhatsApp. Ask for an address. Share a payment link. Send over your delivery service. Any restaurant delivery business looking to expand their clientele and sell more is going to benefit from this Click-to-WhatsApp ad.
Send-address-for-burger-delivery-Click-to-WhatsApp-ads
- Share your email address and we’ll send an offer
Run a Click-to-WhatsApp ad that starts conversations with prospects. Ask some preliminary questions and get them to send you their email address.
Personalized-offer-in-chat-Click-to-WhatsApp-ads
Draft a personalized offer and send them an email. Conversational lead generation on steroids, basically.
- Ask me anything
Artists can benefit greatly from interacting with their fans on a personal level. These days, it doesn’t get any more personal than having a chat on WhatsApp.
Ask-me-anything-Click-to-WhatsApp-ads
Just set up a Click-to-WhatsApp ad and answer incoming messages by fans directly. How’s that for fan engagement.
- Make a salon appointment
Need new customers for your hair salon? Prompt people to book an appointment with an ad that clicks to WhatsApp.
Make-a-salon-appointment-Click-to-WhatsApp-ads
Once people start a conversation with your business, you can take everything from there. You can send the services listed in your catalog as a price list, and schedule a time for the appointment.
What we expect for the future of WhatsApp marketing
As businesses increasingly turn to WhatsApp for communication with (potential) clients, we’ll see the company cater more towards the needs these businesses have. Click-to-WhatsApp ads are one such a move – funnily enough, here’s a blog post from 2012 explaining why WhatsApp doesn’t sell ads.
Interoperability between Messenger, Instagram and WhatsApp
At the moment, WhatsApp marketing is difficult to scale, as it offers little to no automation. As Messenger, Instagram Direct and WhatsApp move closer and closer to interoperability, this will likely change.
Automation, rich content and customer service
Messenger’s infrastructure provides a promising foundation for a joint messaging platform. Its advanced automation and rich content possibilities are perfect for businesses interacting with customers. Automation and rich content are also necessary for scalable customer service solutions.
Ecommerce integrations
Further integration with Facebook’s ecommerce ecosystem is another development on the horizon. The recent partnership between Facebook and Shopify and the launch of Facebook and Instagram Shops means the Facebook family of chat services will need to work with webshops’ backend systems.
Facebook-Shop-and-Instagram-Shop-on-mobile-devices
Facebook Shops and Instagram Shop collections on mobile
After all, if you visit a Shopify store, start a conversation through a WhatsApp live chat widget, and have a question, you would want to receive product recommendations, shipping notifications, and back in stock notifications on the same platform, wouldn’t you? We know we would.
P.s. If you sell on Shopify, try ShopPop’s All-in-One Chat Marketing integration to boost sales with abandoned cart messages and much more. You can set up a chat widget and link to WhatsApp, too.
mobstatus.com 